When the tennis stars from Spain visited Odense to play a Davis Cup match against Denmark, pryhl was asked to create an event concept that should draw attention to the upcoming match and get the people of Odense to show that they stand behind the Danish underdogs. The hashtag, #KomAnNadal (#BringItOnNadal) was created and focused on Spain’s most prominent player, Rafael Nadal – the former world number one. Thousands of headbands (Signature of Rafael Nadal) where distributed among the people of Odense with the message to upload a picture with the headband to #KomAnNadal. The best pictures won tickets to the games and tennis equipment.
To create more awareness of the upcoming event, we decorated central city locations with tennis street art and had a tennis referee to shout tennis lines like quiet please after people in the central shopping streets of Odense.