We started from scratch, spring 2014. Only the product was invented at the time – and an ambition towards creating a product which should be the counterpart to the uncertainty that was characterizing the market for e-cigarettes at the time. Based on this and with a clear reference to the purity of the product and its Nordic origin we developed a name, a logo, a product design and a package design and also the communication platform which culminated with a TV commercial.
The TV commercial will be on air again in the beginning of 2016 on both Danish and English tv-stations.